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True: Why Creatives are always Confused - Elf M. Sternberg
elfs
elfs
True: Why Creatives are always Confused
God, this is so true it hurts:
They are pressured by their leaders to do "great" work. But when they do, they usually get reprimanded for not being "on strategy."

They are told that it's "all about the work" but come to learn that it's "all about the metrics" or "all about the relationship" or "all about the conversation" or "all about" whatever the cliche-of-the-month is.

When they say design is an art, their clients say it's a business.

When they say it's a business, their clients say it's an art.

When they finally get something good produced, it fails.

When they produce mundane crap, it works.

When their friends like it, their clients hate it.

When their clients like it, their friends hate it.

They are encouraged to be collaborative. But the more people touch their work, the worse it gets.

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Current Mood: confused confused
Current Music: Aki Maeda, It's okay

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