Log in

No account? Create an account
entries friends calendar profile Elf Sternberg's Pendorwright Projects Previous Previous Next Next
"If I just knew HTML, I could make a trunkload of money!" - Elf M. Sternberg
"If I just knew HTML, I could make a trunkload of money!"
Baling out of politics for a moment (it's gonna be a long few months) but still entertaining myself thinking about how sick and sad this world can be, I'll relate a depressing conversation I had yesterday at Borders Books.

I'd gone to find myself a copy of the Ruby Pocket Reference. I've long liked having paper books for some things; I don't need the tactility of paper for fiction, but for reference it's absolutely critical, especially when I've reached the point of having so many tabs open on the browser that I've lost track of where I put the reference page for CGI and the one for IOStreams.

While I was looking through the shelves to see if there was anything I could learn that I wanted to learn (not generally), I saw a man browsing through the web development section. He was looking at a book on Dreamweaver. Since I'm not a fan of Dreamweaver, I asked him what he was looking for.

"I don't know," he said. "I don't own a copy of Dreamweaver."

We got into a conversation about what he was looking for. He wanted to learn how to put pages up on the web, he said. He didn't know a think about it. I explained my prejudices, and then we discussed the different layers of web development: HTML describes what goes on a page, and CSS describes how it'll look. The limitations of the web server can constrain your site's page-to-page architecture, and an application server like PHP, Rails, or Django (there were Django books everywhere) will allow you to provide pages that react, with things like logins, preferences, per-user views.

He seemed a little overwhelmed with the depth of knowledge needed. And then I pointed out that I wasn't a graphic designer; the visuals I usually just adapted from OSWD or a similar site, or bought outright from one of the many template stores available online.

And then I finally got around to asking him why he wanted to know.

"I thought I would put up a site for different cities that had deals on cars and other things, and would let members know right then that if they went down to some dealer somewhere they might find the right salesguy having a good day, or the right store with a very low price. You know, same day kind of stuff. I heard that there were these sites that had, what's it called, Adwords, down the side and I heard about these guys who put up a site and it made two or three dollars a day, which doesn't seem like much but if I put up a hundred sites like that it would make a lot of money, wouldn't it?"

I sighed and explained that it doesn't work like that. Only a fraction of sites make even a dollar a day. I said that there's a limit to automating the kind of site he was describing, along with policing it for griefers, spammers, and porn hackers (I had to explain griefer to him). What he really needed was a compelling difference from the rest of the market, how to stand out from the noise, and make your site different from everyone else's, something that would generate a lot of interest. "You've got three options: create content, which makes people want to read what you've got to say, create a community where lots of people want to read what each other has to say, or create an application that makes each and every user's lives better or easier in some way."

He seemed very disheartened by the responsibility of running a business. But then he brightened. "Some sites are just collections of links to other stuff. And they make money."

"Yeah, they cheat. And Google's figuring out how to kill them, because they don't actually add to the sum knowledge of the world. They just steal. Someday, Google will cut them out of the search field."

He kinda shrugged and said, "Well, there's still room for people like me, I guess." He pulled out the Dreamweaver book and walked away. "Thanks for the talk."


Tags: ,
Current Mood: annoyed annoyed
Current Music: The Psychic Avengers, In which the mighty Silver Wing leaves the solar system, starts its old, tremendous metagrav drive and jumps into hyperspace.

11 comments or Leave a comment
From: codeamazon Date: June 10th, 2008 06:41 pm (UTC) (Link)
I dated him. *shudder* It put "attainable ambition" on my "must have" list for anyone I dated. I've actually stuck quite well to that since. Somewhere in a box I still have a small film-canister with black and white copied label advertising the contents -- a revolutionary new product to prevent fog and water streaking on windscreens. "Honey..I just need $500 to buy a van so I can make a bundle selling this at truck stops."

Good thing I had a job with good cash flow at the time. Sometimes I think about what I could have done if I'd invested that money in myself though... I guess when I finally left town, that's precisely what I was doing!
From: sidhe_siubhal Date: June 12th, 2008 11:37 am (UTC) (Link)
You never told me this story. Was that R?
mg4h From: mg4h Date: June 10th, 2008 07:22 pm (UTC) (Link)
Ya can't teach stupid.

"Here's your sign."
dossy From: dossy Date: June 10th, 2008 07:43 pm (UTC) (Link)
Bill Engvall FTW!
creepingcrud From: creepingcrud Date: June 11th, 2008 01:31 am (UTC) (Link)
The Psychic Avengers, In which the mighty Silver Wing leaves the solar system, starts its old, tremendous metagrav drive and jumps into hyperspace.

...the what? I am totally intrigued.
elfs From: elfs Date: June 11th, 2008 06:07 pm (UTC) (Link)
shunra From: shunra Date: June 11th, 2008 05:42 am (UTC) (Link)
He sounds like the type of person who would walk away because he's afraid you'd steal his brilliant idea.
elfs From: elfs Date: June 11th, 2008 05:45 am (UTC) (Link)
Like I don't have enough of my own.
shunra From: shunra Date: June 11th, 2008 05:50 am (UTC) (Link)
Like you need to keep him from using Dreamweaver by explaining the logical bugs with his idea if you want to implement his brilliant, earth-shaking idea.
elfs From: elfs Date: June 11th, 2008 06:07 pm (UTC) (Link)
Ah. *Chuckle* Yeah, because there are so many successful websites that were done with Dreamweaver.
shunra From: shunra Date: June 11th, 2008 06:12 pm (UTC) (Link)
...and made millions, simply MILLIONS, out of Adwords.

(One born every minute, I swear.)

11 comments or Leave a comment